Tuesday, February 1, 2011

Capitol Lighting

Capitol Lighting was a fun, somewhat cheeky client that sold lighting fixtures at cut-rate prices. Because they were still quite expensive, we decided to keep it on the high-brow side. Can you imagine being directed to use big words and historical references in ad copy?!?


It was a rare opportunity - and I had a lot of fun working for a client that didn't take themselves too seriously. This was never more evident than when they renovated a store, and allowed us to actually make fun of them for it...




Click on the above image to read in its entirety...