Overnight, we blanketed the LA area with bright yellow billboards, like the one shown above. This approach garnered international coverage, including a story about our campaign on MSNBC. It also increased calls to the client by 400%.
Tuesday, February 1, 2011
Prometa
Prometa is a revolutionary treatment that tackles the physical side of addiction so that the patient may focus on the mental component of their drug abuse. Given at a treatment facility in LA, we decided to capitalize on the local geography as well as the collective celebrity-focused mentality.
Overnight, we blanketed the LA area with bright yellow billboards, like the one shown above. This approach garnered international coverage, including a story about our campaign on MSNBC. It also increased calls to the client by 400%.
Overnight, we blanketed the LA area with bright yellow billboards, like the one shown above. This approach garnered international coverage, including a story about our campaign on MSNBC. It also increased calls to the client by 400%.
