PRISTIQ

As the agency of record for a big pharmaceutical client, your responsibilities are varied. We were responsible for the launch of PRISTIQ, a treatment for depression. My role included interviewing members of the client's internal team to create electronic newsletters, as well as creating the Brand Book.

 
The Brand Book served as the guidelines for international affiliates creating materials in their respective countries. It's filled with good ol' fashioned secret stuff, like what that logo really means...or what's so special about purple and yellow...and what the heck that brand name is all about...

I can't help that I'm an International Woman of Mystery - it just happened!